They are soft, seemed to be good quality, When I see the word luxury I think of something that’s over the top, very special. Don’t get me wrong the wash cloths are nice , I was expecting a thicker more plump towel only because they described them as luxury. They are luxury if your not use to using a wash cloth. They are absorbent , dry quickly and a decent value. Just don’t think you’re getting top shelf towels at a bargain basement price. You’re getting a decent towel at a fair price . Color is as described. I got the dark grey.